The problem of rate parity is only becoming more serious. Travellers are constantly comparing rates across channels – especially Millennials and Gen Y, who hold the largest travel market share at 33% of the market. When you consider that 52% of Millennials prefer to book using an online travel agent, the problem becomes clear. Rate disparity can […]
Loyalty programs for small independent hotels are a cost-effective way of driving direct bookings and increasing the lifetime value of guests. Data from Expedia Group’s 2023 Traveler Value Index shows that 53% of travellers enrolled in loyalty programs say that it is now more important to stay with providers where they are a member than it was […]
As a hotel revenue manager, you’re essentially tasked with the success of your property. It’s a role that has changed a lot over the years, although the key principles have stayed the same. The role of the revenue manager is approaching an inflection point. On one hand, they are asked to assume a more holistic […]
According to a recent report by Failte Ireland, international travel demand was back at 2019 levels for Spring 2022 led by significant increases in UK and US markets. Overall inbound travel is estimated to reach 60-70% of 2019 levels in 2022, and even business travel demand is strengthening. Improved air access to Ireland from Great […]
The birds are chirping, the weather is brightening and summer is on the way… hurray! If there is one thing we all need it’s a brighter, warmer season and with that, great things to look forward to. According to a recent Hilton survey of U.S. travelers*, more than three in four (76%) respondents experience negative feelings […]
As a hotelier in today’s extremely competitive and varied industry, it is crucial to understand what motivates someone to book your hotel directly over a competitor or an OTA. Being on top of this knowledge is absolutely key to increasing your bottom line. Understanding your target market, what their needs are and how they behave […]
