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Hotel landing pages

8 top tips for optimising hotel marketing landing pages in 2025

In the ever-competitive hospitality industry, one of the most important assets a hotel can have is a well-optimised marketing landing page. This serves as a crucial touchpoint for potential guests, influencing their decision to book directly with you rather than through third-party booking channels. In this blog, we will explore the best practices for optimising […]

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Castleknock Hotel Grows Direct Bookings by 23% with Net Affinity

Castleknock Hotel is a contemporary four-star property nestled in North County Dublin, just 15 minutes from both Dublin Airport and the city centre. With 190 stylish bedrooms and the capacity to host conferences and banquets for up to 350 delegates, it’s a versatile venue that caters to leisure, business and events guests alike. As a busy […]

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Net Affinity and Galgorm: A Decade of Growth and Collaboration

Since joining forces in September 2014, Net Affinity has helped Galgorm Collection achieve significant increases in revenue and direct bookings and has been instrumental in supporting its expansion. With the addition of The Rabbit Hotel & Retreat and The Old Inn to its portfolio, Galgorm Collection successfully established itself as a unique and innovative hospitality group. Colin Johnston, Managing Director at […]

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How Barberstown Castle Grew Direct Revenue with Net Affinity

Barberstown Castle, is one of Ireland’s oldest castle hotels with 61-beautiful bedrooms and a reputation as a sought-after wedding venue. But the team wanted to expand beyond weekend weddings and establish the castle as a full-time destination for leisure and corporate guests. They needed a high-performing booking engine and website that could help drive direct […]

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How Our Corporate Module is Transforming Hotel Bookings

Managing corporate bookings efficiently is essential for hotels looking to maximise revenue and strengthen relationships with business clients. With corporate travel and events continuing to be a key revenue stream for hotels, ensuring a seamless booking experience can make all the difference. Net Affinity’s Corporate Module is designed to streamline this process, allowing hotels to […]

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How to fight rate disparity and keep your room rates in check

The problem of rate parity is only becoming more serious. Travellers are constantly comparing rates across channels – especially Millennials and Gen Y, who hold the largest travel market share at 33% of the market. When you consider that 52% of Millennials prefer to book using an online travel agent, the problem becomes clear.  Rate disparity can […]

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