Net Affinity, a leading provider of hotel technology and marketing solutions across the UK and Ireland, has announced a leadership transition as founder and managing director, William Cotter, prepares to step down at the end of 2025. Effective 1st January 2026, Lauri Koop, current CEO of Dutch equity-backed Hotel Tech Group (HTG), will take over […]
At Net Affinity, we understand that the festive period is one of the busiest and most commercially valuable times of the year for hotels. That’s why this week, we’re sharing our expert housekeeping checklist to help hoteliers maximise visibility and bookings as we approach the Christmas and New Year season. From your website and marketing […]
As the summer peak fades, autumn offers hotels fresh opportunities to attract new guests. Couples seeking cosy escapes, families planning Halloween adventures, and early Christmas bookers are all looking now. To capture this demand, it’s crucial to have your seasonal strategy ready – supported by the right digital tools. At Net Affinity, we help hotels […]
We’re thrilled to announce that Net Affinity has been named as a finalist in the prestigious Boutique Hotelier Awards 2025 – Best Tech Product (under 100 employees), and we would love your vote! We’re proud to have received recognition for our market-leading booking engine technology that allows independent, resort and group hotels to drive more […]
In January 2025, Net Affinity and Smarthotel entered an exciting strategic partnership as part of the Hotel Tech Group. Although both companies are operating independently and under their own brand, the partnership has created new opportunities for hoteliers across Europe to solve complex challenges more efficiently. Sharon Cowley, Sales Director at Net Affinity, and Quinten […]
As over 100 new hotels prepare to open across the UK and Ireland in 2025, a growing number of hoteliers are rethinking their approach – placing technology at the centre of planning from day one. One standout example is The Hawthorn by Galway Bay, set to open in Spring 2026 as Ireland’s newest five-star luxury […]
