The hospitality industry is entering a new era of complexity. Guest journeys are becoming more fragmented, booking windows are tightening, and expectations around personalisation and speed continue to rise. At Net Affinity’s fourth annual Revenue Summit, we welcomed over 100 independent hoteliers to The Heritage, Killenard, for a full day of expert-led discussion focused on […]
Net Affinity is delighted to host its highly anticipated annual Revenue Summit, bringing together prominent figures from the UK and Irish hospitality industry to explore key trends in revenue management, AI integration and guest experience optimisation for 2026 and beyond. The Net Affinity team will welcome independent hoteliers to The Heritage, Killenard in Ireland on […]
In the wake of Black Friday and Cyber Monday 2025, the hospitality landscape has revealed some significant shifting trends. The period of guaranteed returns for simply participating is over; we are now in an era where strategy is paramount. For hoteliers, the narrative has changed. It is no longer enough to just launch an offer […]
As we look toward 2026, the hospitality landscape is shifting from a period of digital adoption to one of digital refinement. The last few years were about acquiring tools; the next twelve months will be about making them speak to each other. For hoteliers, the goalpost has moved. It is no longer enough to simply have […]
Net Affinity, a leading provider of hotel technology and marketing solutions across the UK and Ireland, has announced a leadership transition as founder and managing director, William Cotter, prepares to step down at the end of 2025. Effective 1st January 2026, Lauri Koop, current CEO of Dutch equity-backed Hotel Tech Group (HTG), will take over […]
At Net Affinity, we understand that the festive period is one of the busiest and most commercially valuable times of the year for hotels. That’s why this week, we’re sharing our expert housekeeping checklist to help hoteliers maximise visibility and bookings as we approach the Christmas and New Year season. From your website and marketing […]
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