As we look toward 2026, the hospitality landscape is shifting from a period of digital adoption to one of digital refinement. The last few years were about acquiring tools; the next twelve months will be about making them speak to each other. For hoteliers, the goalpost has moved. It is no longer enough to simply have […]
Net Affinity, a leading provider of hotel technology and marketing solutions across the UK and Ireland, has announced a leadership transition as founder and managing director, William Cotter, prepares to step down at the end of 2025. Effective 1st January 2026, Lauri Koop, current CEO of Dutch equity-backed Hotel Tech Group (HTG), will take over […]
At Net Affinity, we understand that the festive period is one of the busiest and most commercially valuable times of the year for hotels. That’s why this week, we’re sharing our expert housekeeping checklist to help hoteliers maximise visibility and bookings as we approach the Christmas and New Year season. From your website and marketing […]
As the summer peak fades, autumn offers hotels fresh opportunities to attract new guests. Couples seeking cosy escapes, families planning Halloween adventures, and early Christmas bookers are all looking now. To capture this demand, it’s crucial to have your seasonal strategy ready – supported by the right digital tools. At Net Affinity, we help hotels […]
We’re thrilled to announce that Net Affinity has been named as a finalist in the prestigious Boutique Hotelier Awards 2025 – Best Tech Product (under 100 employees), and we would love your vote! We’re proud to have received recognition for our market-leading booking engine technology that allows independent, resort and group hotels to drive more […]
In the ever-competitive hospitality industry, one of the most important assets a hotel can have is a well-optimised marketing landing page. This serves as a crucial touchpoint for potential guests, influencing their decision to book directly with you rather than through third-party booking channels. In this blog, we will explore the best practices for optimising […]
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