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Grow your direct business with the best technology by your side

For more than two decades we’ve been empowering Independent, Resort and Group hotels to grow their business through direct bookings.

Our entire product suite is built around your guests

We deliver an immediate, sustained increase in direct business for your property through the market’s latest booking engine technology, and partnered with highly specialised expertise in digital marketing and web design.

  • Enhance Your Hotel’s Identity

    Let your hotel’s personality shine through beautifully designed sites that are fully optimised by our team of experts.

crafted products

We stop at nothing to give your
property an edge 

That way you can focus on creating the best experience there is, becoming
embedded in the hearts of your guests, and ensuring they return again and again.

Booking Engine

Personalised, powerful, precise:
The future of hotel booking technology

Gift Vouchers

Highly customisable vouchers, quick to implement and easy to redeem

Client Services

5 star service that’s one step ahead of everything you need

Website Design

Let your property’s personality shine through

Digital Marketing

Tailored marketing strategies with measurable impact

Meta Search

Experience seamless meta search connectivity

SmartPayments

Seamlessly collect payments and reduce manual work

Smart Channel Manager / GDS

Connect hundreds of OTAs and GDS channels

customer successes

Case Studies 

Our products deliver tangible results. Read about the success of our clients.

They’re attentive, extremely helpful, and feel like part of the team. They’re a huge part of the revenue that this hotel generates.

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Castleknock Hotel

Dublin, Ireland

For us, Net Affinity was the obvious choice. The website, the booking engine and the continuous support have been invaluable in growing our business.

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Barberstown Castle

Kildare, Ireland

The main thing we really love about Net Affinity is that they continuously evolve their product with us in mind. It really feels like a collaboration as opposed to a client-and-provider relationship.

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Galgorm Collection

Antrim, Northern Ireland

Inside Edge

Latest News

Access all of our latest updates, insightful industry news and highlights from events we host and attend.

Cyber Weekend 2025
  • Book Direct
  • Digital Marketing
  • Revenue Strategies

10 minutes

Cyber Weekend 2025: The ‘Winner Takes All’ shift in hotel revenue

In the wake of Black Friday and Cyber Monday 2025, the hospitality landscape has revealed some significant shifting trends. The period of guaranteed returns for simply participating is over; we are now in an era where strategy is paramount. For hoteliers, the narrative has changed. It is no longer enough to just launch an offer […]

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The key tech trends expected to refine the guest journey in 2026
  • Book Direct
  • Digital Marketing
  • Revenue Strategies

10 minutes

The key tech trends expected to refine the guest journey in 2026

As we look toward 2026, the hospitality landscape is shifting from a period of digital adoption to one of digital refinement. The last few years were about acquiring tools; the next twelve months will be about making them speak to each other. For hoteliers, the goalpost has moved. It is no longer enough to simply have […]

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Festive house keeping for hotels
  • Book Direct
  • Digital Marketing
  • Revenue Strategies

10 minutes

Festive season housekeeping tips for hoteliers

At Net Affinity, we understand that the festive period is one of the busiest and most commercially valuable times of the year for hotels. That’s why this week, we’re sharing our expert housekeeping checklist to help hoteliers maximise visibility and bookings as we approach the Christmas and New Year season. From your website and marketing […]

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Unlock Commercial Success with Net Affinity

Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?

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