For more than two decades we’ve been empowering Independent, Resort and Group hotels to grow their business through direct bookings.
We deliver an immediate, sustained increase in direct business for your property through the market’s latest booking engine technology, and partnered with highly specialised expertise in digital marketing and web design.
Let your hotel’s personality shine through beautifully designed sites that are fully optimised by our team of experts.
crafted products
That way you can focus on creating the best experience there is, becoming
embedded in the hearts of your guests, and ensuring they return again and again.
The website is now user-friendly, straightforward and much quicker to navigate. Large bookings that were once time-intensive are now far easier to manage online.
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The website is now user-friendly, straightforward and much quicker to navigate. Large bookings that were once time-intensive are now far easier to manage online.
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They’re attentive, extremely helpful, and feel like part of the team. They’re a huge part of the revenue that this hotel generates.
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I think we easily save one to two minutes per reservation, especially with the payment links we use. If you multiply that across 70 rooms, 365 days a year, the time savings quickly add up. It’s comparable to the workload of a full-time employee.
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The main thing we really love about Net Affinity is that they continuously evolve their product with us in mind. It really feels like a collaboration as opposed to a client-and-provider relationship.
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They are real experts in their field. They really know our business, they understand it and they understand where we are coming from.
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Inside Edge
Access all of our latest updates, insightful industry news and highlights from events we host and attend.
We’re pleased to share an exciting development: For-Sight, a leading hospitality CRM and guest engagement specialist, has joined Net Affinity and Smarthotel. The acquisition strengthens our combined offering, bringing together expertise in direct booking technology, digital marketing, connectivity, payments and guest engagement to support hotels throughout more of the guest journey. Our focus has always […]
Hotel gift vouchers have evolved far beyond a seasonal Christmas add-on. For hotels, they represent an opportunity to generate direct revenue throughout the year, showcase experiences across the property and reach customers who may not otherwise be looking to book a hotel stay. But making vouchers available isn’t enough. Our Hotel Gift Voucher Playbook draws […]
Asia is one of the most important growth markets for European tourism. Tourism Economics expects travel to Europe to grow by around 16% a year from China, 10% from Japan and 7% from India between 2025 and 2030 (European Travel Commission, July 2026). For European hotels, that presents a clear opportunity. But the booking behaviour […]
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