Net Affinity is delighted to host its highly anticipated annual Revenue Summit, bringing together prominent figures from the UK and Irish hospitality industry to explore key trends in revenue management, AI integration and guest experience optimisation for 2026 and beyond.
The Net Affinity team will welcome independent hoteliers to The Heritage, Killenard in Ireland on Thursday, 12th February 2026 for a full day of strategic insights, expert-led discussion and peer-to-peer networking.
The event is designed to deliver actionable intelligence for hotels navigating an increasingly data-driven and digitally focused marketplace – empowering attendees to refine their revenue strategies, harness the power of AI and enhance direct booking performance.
With registration opening from 8:15 am, the invite-only summit will feature a curated agenda of keynote presentations, panel discussions and collaborative forums, all geared toward helping hoteliers remain competitive in 2026’s fast-moving landscape.
The day will open with a welcome address from Lauri Koop, Managing Director at Net Affinity, followed by a keynote presentation from Marion Abbey, eCommerce Manager, who will reveal exclusive data insights and upcoming trends hoteliers need to know in 2026.
The first panel session on Maximising Total Guest Revenue in 2026, will be moderated by Maeve Walls, eCommerce Services Manager at Net Affinity. Panelists will include:
- Ashley Dunlea, Revenue & Reservations Manager, The Lake Hotel
- Toni Farrell, Revenue Manager, Sandymount Hotel
- Claire Bird, Rooms Division Manager, Breaffy House Resort
- Michelle King, Director of Sales & Marketing, The Rose Hotel
Together, they will explore practical strategies for increasing revenue across every stage of the guest journey, from pre-stay to post-stay touchpoints.
Later in the morning, David Kelly, CEO of FBD Hotels and Resorts, will deliver a leadership-focused keynote exploring how commercial success starts from the top down. Drawing on his extensive industry experience, David will share how leadership teams can better support revenue growth through strategic alignment and cultural focus.
In the afternoon, the summit will spotlight the transformative role of artificial intelligence in a session titled – Beyond the Search Bar: Winning the AI-Armed Traveller in 2026. Moderated by Hollie McHugh, Marketing Director at Net Affinity, this panel features:
- Christiane Foller, Digital Marketing Services Manager, Net Affinity
- Catherine McKernan, Marketing Manager, Galgorm Collection
The conversation will centre on how hotels can evolve their digital strategies to meet the expectations of modern, mobile-first, AI-literate guests and how to adapt in real time to their online behaviours.
The day will conclude with final remarks from Lauri Koop, followed by a networking lunch, giving attendees the chance to share ideas, forge new connections and build collaborations with peers and industry leaders.
Lauri Koop, Managing Director of Net Affinity, said: “The hospitality industry continues to evolve at an unprecedented pace and our Revenue Summit provides a vital platform for hoteliers to stay ahead of the curve. This year’s agenda addresses the most pressing challenges and opportunities facing our industry, from leveraging AI to enhance guest experiences to implementing data-driven revenue strategies. We’re bringing together some of the brightest minds in hospitality to share their expertise and help attendees drive direct bookings and long-term profitability.“
Tickets are limited and offered on a first-come, first-served basis. The event is invite-only, with a maximum of two attendees per hotel property. Early registration is strongly advised.
For more information on Net Affinity and the Revenue Summit 2026, please visit https://www.netaffinity.com/revenue-summit-2026/