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      We offer thoughtfully crafted products that exceed the industry standard

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      The newest technology on the market. Feature-rich, lightning fast and made for mobile

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      We’ve spent over two decades designing websites and our website builder is everything you need it to be

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    • Hotel Gift Vouchers

      Our gift voucher platform is purposefully straightforward and easy to use

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      Experience seamless connectivity using our booking engine

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Do you have a book direct strategy?


As experienced hoteliers, we are here to guide you to a successful Book Direct Strategy.

After many years of working exclusively within the hotel sector, we at Net Affinity have a unique understanding of the needs and wants of hotels. One of the main topics of focus facing all hotels is growing direct bookings.

Building direct bookings comes back to taking control of your product, being protective of it and of being selective about who and when you sell it to.  Having the confidence to believe in your product and the confidence in the variety of activities that can and more importantly help to build direct bookings. 

This concept may seem daunting, but our in-house experts have devised a practical guide on how you can grow your hotel’s direct bookings.

We have broken this down into weekly instalments that will make it easy for you to follow and to apply to your hotel.

For your first installment click here


Article Series:

Book Direct Series 1: Revenue Management
Book Direct Series 2: Paid Search: To Bid or Not to Bid on Brand Terms 
Book Direct Series 3: How MetaSearch Can Shift Share of Business From OTA’s to Book Direct
Book Direct Series 4: 7 Conversion-Optimising Principles of Website Design, Hotel Edition
Book Direct Series 5: Landing Page Optimisation: Boost Your Hotel Campaign Conversion Rate
Book Direct Series 6: Analytics Unlocked: How to Use Google to Find Your Perfect Customer
Book Direct Series 7: 9 Tips for Creating Great Content for your Hotel Website
Book Direct Series 8: Re-targeting: How to Bring Back Guests Who Abandon
Book Direct Series 9: Mobilegeddon for Hotels: Optimise Your Site for Mobile
Book Direct Series 10: 13 Tips to Optimise Your Hotel’s Facebook Presence
Book Direct Series 11: Online Reputation Management: Why and How to Revitalise Your Online Presence

Amber springs hotel www.netaffinity.com_v5

Amber Springs Hotel

Amber Springs Hotel sees a 38% revenue increase since joining Net Affinity

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Webinar linkedin www.netaffinity.com_v5

Galgorm Group

Working with Galgorm, a hotel collection with over 98% direct business

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Eececdab www.netaffinity.com_v5

Fitzpatrick Castle Hotel

78% increase in bookings for Fitzpatrick Castle Hotel

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Killeavy Castle Estate

Killeavy Castle Estate experience significant revenue increase

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Capture www.netaffinity.com_v5

Inchydoney Island Lodge

64% growth for Inchydoney Island Lodge & Spa since moving to Net Affinity

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Heritage res www.netaffinity.com_v5

The Heritage Hotel

Booking Engine Revenue increase of 95% for the Heritage

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Seafield and Net Affinity see results

Seafield Hotel & Spa Resort

Target audience review wins Seafield Hotel a 69% increase in revenue

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