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Posted

05/07/2015

Do you have a book direct strategy?

 

As experienced hoteliers, we are here to guide you to a successful Book Direct Strategy.

After many years of working exclusively within the hotel sector, we at Net Affinity have a unique understanding of the needs and wants of hotels. One of the main topics of focus facing all hotels is growing direct bookings.

Building direct bookings comes back to taking control of your product, being protective of it and of being selective about who and when you sell it to.  Having the confidence to believe in your product and the confidence in the variety of activities that can and more importantly help to build direct bookings. 

This concept may seem daunting, but our in-house experts have devised a practical guide on how you can grow your hotel’s direct bookings.

We have broken this down into weekly instalments that will make it easy for you to follow and to apply to your hotel.

For your first installment click here

 

Article Series:

Book Direct Series 1: Revenue Management
Book Direct Series 2: Paid Search: To Bid or Not to Bid on Brand Terms 
Book Direct Series 3: How MetaSearch Can Shift Share of Business From OTA’s to Book Direct
Book Direct Series 4: 7 Conversion-Optimising Principles of Website Design, Hotel Edition
Book Direct Series 5: Landing Page Optimisation: Boost Your Hotel Campaign Conversion Rate
Book Direct Series 6: Analytics Unlocked: How to Use Google to Find Your Perfect Customer
Book Direct Series 7: 9 Tips for Creating Great Content for your Hotel Website
Book Direct Series 8: Re-targeting: How to Bring Back Guests Who Abandon
Book Direct Series 9: Mobilegeddon for Hotels: Optimise Your Site for Mobile
Book Direct Series 10: 13 Tips to Optimise Your Hotel’s Facebook Presence
Book Direct Series 11: Online Reputation Management: Why and How to Revitalise Your Online Presence

Marketing in the Morning podcast


Episode 15: Gift Voucher Strategy, Website Updates & YouTube Bumper Ads

Listen here

Blog


Devise and communicate your hotel’s health & safety policy

Read more

The Partner Series podcast


Episode 15: Martin Sponholtz From AeroGuest

Listen here

Blog


Email marketing tips to help increase your hotel’s direct bookings

Read More

The Hotelier's Take podcast


Episode 5: Mairead Delaney from The McGettigan Hotel Group

Listen here!

Blog


Bookings continue to increase for summer months

Read more

The Partner Series podcast


Episode 13: Alan O'Riordan from apaleo

Listen here

The Hotelier's Take podcast


Episode 4: Mark Scott-Lennon from Fitzpatrick Castle Hotel

Listen here

The Partner Series podcast


Episode 12: Josef Lapka From Mews Systems

Listen here!