• Products
    • Products

      We offer thoughtfully crafted products that exceed the industry standard

    • Booking Engine

      A booking engine based on the highest standards, built to convert and empower

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    • Website Builder

      Built to ensure that your hotel website never goes out of date

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    • Hotel Gift Vouchers

      Easy-to-use platform that enables you to customise and sell vouchers

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    • Meta Search

      Experience seamless connectivity using our booking engine

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  • Services
    • Services

      Our services are carefully crafted and executed in pursuit of one goal: direct bookings

    • Client Services

      A team of hard-working, dedicated experts from the hospitality industry

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    • Bespoke Websites

      Beautifully designed sites that are fully optimised by our team of experts

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    • Digital Marketing

      A team of digital marketers armed with all the knowledge & tools you need

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  • Resources
    • Resources

      Blogs, podcasts, webinars and more to support our customers in dynamic and helpful ways

    • Blog

      Updated weekly with expert takes on current trends and developments of the industry

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    • Podcasts & Webinars

      Listen to or sign up for all the latest tips, tricks and industry insights

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    • Knowledge Base

      Access some helpful guides, how-to's and updates on all our products via our Knowledge Base

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    • Learning Academy

      Become a certified expert in our products! Upskill and test your knowledge on our Academy

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  • About Us
    • About Us

      Get to know our story, our team, our industry partners and the success of our clients.

    • About Us

      Our story, values and team, plus everything in between. Our culture is important to us.

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    • News

      Access all of our latest updates, some insightful industry news and events we host and attend.

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    • Case Studies

      Our products deliver tangible results for clients. Read about the success of our clients.

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    • Partners

      We work with a long list of talented partners to ensure our clients can make the most out of their products.

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Book A Demo



Do you have a book direct strategy?


As experienced hoteliers, we are here to guide you to a successful Book Direct Strategy.

After many years of working exclusively within the hotel sector, we at Net Affinity have a unique understanding of the needs and wants of hotels. One of the main topics of focus facing all hotels is growing direct bookings.

Building direct bookings comes back to taking control of your product, being protective of it and of being selective about who and when you sell it to.  Having the confidence to believe in your product and the confidence in the variety of activities that can and more importantly help to build direct bookings. 

This concept may seem daunting, but our in-house experts have devised a practical guide on how you can grow your hotel’s direct bookings.

We have broken this down into weekly instalments that will make it easy for you to follow and to apply to your hotel.

For your first installment click here


Article Series:

Book Direct Series 1: Revenue Management
Book Direct Series 2: Paid Search: To Bid or Not to Bid on Brand Terms 
Book Direct Series 3: How MetaSearch Can Shift Share of Business From OTA’s to Book Direct
Book Direct Series 4: 7 Conversion-Optimising Principles of Website Design, Hotel Edition
Book Direct Series 5: Landing Page Optimisation: Boost Your Hotel Campaign Conversion Rate
Book Direct Series 6: Analytics Unlocked: How to Use Google to Find Your Perfect Customer
Book Direct Series 7: 9 Tips for Creating Great Content for your Hotel Website
Book Direct Series 8: Re-targeting: How to Bring Back Guests Who Abandon
Book Direct Series 9: Mobilegeddon for Hotels: Optimise Your Site for Mobile
Book Direct Series 10: 13 Tips to Optimise Your Hotel’s Facebook Presence
Book Direct Series 11: Online Reputation Management: Why and How to Revitalise Your Online Presence

Webinar linkedin www.netaffinity.com_v5

New team member

Welcome to new team member, Julie Traynor!

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Up your knowledge with our Level Up series!

Introducing... Level Up

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Giving your content marketing a refresh

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Eececdab www.netaffinity.com_v5

Marketing in the Morning podcast

Episode 49: Updates On Google Hotel Ads

Listen here

The Partner Podcast series

Episode 19: Aidan O'Sullivan, General Manager of Kilkea Castle

LIsten here
Capture www.netaffinity.com_v5


Booking.com have expanded their Genius loyalty programme

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