• Products
    • Products

      We offer thoughtfully crafted products that exceed the industry standard

    • Booking Engine

      A booking engine based on the highest standards, built to convert and empower

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    • Website Builder

      Built to ensure that your hotel website never goes out of date

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    • Hotel Gift Vouchers

      Easy-to-use platform that enables you to customise and sell vouchers

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    • Meta Search

      Experience seamless connectivity using our booking engine

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  • Services
    • Services

      Our services are carefully crafted and executed in pursuit of one goal: direct bookings

    • Client Services

      A team of hard-working, dedicated experts from the hospitality industry

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    • Bespoke Websites

      Beautifully designed sites that are fully optimised by our team of experts

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    • Digital Marketing

      A team of digital marketers armed with all the knowledge & tools you need

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  • Resources
    • Resources

      Blogs, podcasts, webinars and more to support our customers in dynamic and helpful ways

    • Blog

      Updated weekly with expert takes on current trends and developments of the industry

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    • Podcasts & Webinars

      Listen to or sign up for all the latest tips, tricks and industry insights

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    • Knowledge Base

      Access some helpful guides, how-to's and updates on all our products via our Knowledge Base

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    • Learning Academy

      Become a certified expert in our products! Upskill and test your knowledge on our Academy

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  • About Us
    • About Us

      Get to know our story, our team, our industry partners and the success of our clients.

    • About Us

      Our story, values and team, plus everything in between. Our culture is important to us.

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    • News

      Access all of our latest updates, some insightful industry news and events we host and attend.

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    • Case Studies

      Our products deliver tangible results for clients. Read about the success of our clients.

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    • Partners

      We work with a long list of talented partners to ensure our clients can make the most out of their products.

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Our Story


Our collective mission is to make life simpler for hoteliers. We’re a booking engine technology company specialising in driving direct bookings to your hotel's website. At the heart of what we do is empowering people - empowering you to increase your direct bookings, empowering guests to make them, and empowering our team to help you succeed. 


The varied and diverse skill sets of our team are utilised to ensure the consistent success of you, our client. We’re on a mission to make your life simpler by helping you get the bookings you need. A booking platform built to convert and empower. 


Our values are in everything we do

Our team are the heart of Net Affinity


Managing Director


Client Services Director


Marketing Director


Sales Director


Finance Director/HR


IT Director


Client Experience Manager


eCommerce Team Lead


Digital Marketing Team Lead


Client Success Team Lead


Design Manager


Projects Manager


Software Developer Manager


Web Development Manager


Content Marketing Manager


Onboarding & Implementation Specialist


Senior eCommerce Manager


eCommerce Manager


Client Success Executive


E-commerce Executive


Data Analyst/Developer


Web Developer


Senior Digital Marketing Specialist


Junior Web Developer


eCommerce Manager


Software Developer


Web Designer


Lead Software Developer


Junior Web Developer


Digital Marketing Specialist


Digital Marketing Specialist


Senior System Administrator


eCommerce Manager


QA Engineer


eCommerce Manager


Digital Marketing Specialist


Senior Digital Marketing Specialist


Software Developer


System Administrator

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We like to give back, too

Charity is something that’s very important to us all both personally and as a company. As well as being a proud charity partner of Laura Lynn, we also choose a variety of different causes to support throughout the year based on what is closest to our hearts. Additional charities we’ve recently supported include Women’s Aid, Focus Ireland and Simon Community. Our charity events usually include some form of food, so we’re giving back while being fed with a guaranteed delicious spread – win win for all involved.

focus ireland logo small

Benefits & social life

Remote working & flexible hours

We know how important it is to be able to balance your personal life with work, so we have flexible hours in place and also offer everyone two days of remote working per month. 


On Fridays we finish up a little early to help you get the weekend started!

B-Day bonus

We want you to celebrate your own birthday and your work birthday, so for each of them, we give everyone a half day’s leave. 

Baby bonus

Being a parent is challenging and rewarding – to help you take on the challenge and enjoy the rewards, we’ll give you an additional 5 days annual leave to spend with your new bundle of joy. We'll also treat you to €500 worth of vouchers to help buy all those baby essentials. 

Wedding bonus

We want you to enjoy every moment of this special time with your loved ones. So to help you prepare for your special day, we’ll give you an additional 3 days annual leave. 

Loyalty reward

We love loyalty. That's why for every year you’re with us, we reward you with additional annual leave days. 


Snacks and treats help to keep your brain working and your body happy, so we have fresh fruit, juice, gourmet coffee, organic herbal teas and bread available throughout the week. 

Pizza Friday

The last Friday of the month is for pizza, beers, tunes and pool. You deserve to unwind and indulge! 

Social Events

Our ‘Fun Team’ are in charge of organising regular activities for us all to do together! Whether it’s after work food, drinks or team building adventures, our calendar always includes a good dose of fun.  


The parties

Our Christmas and summer parties are practically famous at this stage. Usually themed, held somewhere we’ve never been before and an excuse to party the night away! 


We’re committed to always helping our people with their professional growth and development. This means regular training, opportunities to upskill and performance reviews – we know career growth is essential to a positive, encouraging work environment. 

We work with each person on analysing their own personal training needs, and we encourage a mixture of programmes including cross-departmental, learning and refresher courses. We use an exciting variety of resources for individual and team upskilling, and we regularly attend external training sessions from global thought leaders like of Google and Hubspot! 

Join the team

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