Our mission is to make life simpler for hoteliers
Everything we do is to simplify your life as a hotelier. The online world is dynamic and complex, but we thrive on it. With us you’ll never go it alone or have to worry about direct business for your property again. The Net Affinity platform delivers all the results you need, so you can focus on doing what you do best.
Our Story
Our story began in 2000 with a vision to make life simpler for hoteliers. Since then, we’ve grown and achieved milestones, including being recognised as the Best Hospitality Agency. Guided by our core value of “With you,” we’ve navigated challenges and celebrated our clients’ and our successes. Looking ahead, we’re excited to create forever guests for you and remain committed to making a positive impact on the hospitality industry.
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Puts the guest at the centre of everything we do
For the past 3 years we’ve been HotelTechAwards finalists in the Best Hospitality Marketing Agency category, placing 2nd globally in 2022.
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25
Years of Experience
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18
Nationalities (Global Team)
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98
Client Satisfaction
caring commitment
Our Values
Our values are in everything we do.
Our Business Value
Integrity
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We’re honest and we never overpromise. From the data we interpret to the strategies we implement, integrity is part of our DNA. This is how we grow business relationships into trusted partnerships.
Our Personality Value
Tenacious
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It takes passion and we’ve got it in spades.
We’re committed and relentless in our approach. We never give up. We search for solutions with creativity and ingenuity. We speak with confidence because we know we can make our clients’ goals reality.
Our Emotive Value
With You
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We’re not just a service provider; we’re an integral part of the team and we never underestimate this. It’s the human piece we bring. Our clients know that we’re their people. Their success is our success and we have their back no matter what.
our people
Meet Our Team
Proudly headquartered in Ireland, with team members located all over the world.
Lauri Koop
Managing Director
Gemma Hynes
Client Services Director
Hollie McHugh
Marketing Director
Sharon Power Cowley
Sales Director
Janice Epstein
Finance Director/HR
Emily Camp
Brand Marketing Executive
Charlene McGovern
Client Experience Manager
Siggi Schrot
Sale Manager UK
Jacinta Downey
eCommerce Manager
Maja Kowalska
Acting Product Manager
Sara Epstein-O’ Dowd
Accounts and Payroll Assistant
Helena Row Bradley
Product Manager
Christiane Foller
Digital Marketing Services Manager
Milena Hanrahan
Client Success Executive
Diana Rey
Software Developer Manager
Maeve Walls
eCommerce Services Manager
Brian Malone
Web Development Manager
Laura Persch
Projects & Onboarding Manager
Julie Traynor
eCommerce Manager
Suzie Earle
Senior Digital Marketing Strategist
David Edwards
Data Analyst/Developer
Marialaura Menoni
Web Developer
Veronica Dieguez Padrin
Software Developer
Lili Kosznovszky
Web Designer
Roisin Hurley
Senior Digital Marketing Strategist
Gina Uhm
Design Manager
Tara Coleman
Digital Marketing Strategist
Marion Abbey
Senior eCommerce Manager
Deirdre Bracken
eCommerce Manager
Zsolt Jonas
System Administrator
Susan Scott-Lennon
Digital Marketing Strategy Team Lead
José Santos
Software Developer
Shahbaz Masud
Application Support Engineer
Lukas Vyslocky
Lead Software Developer
Kevin Dunbar
Web Developer
Poloko Mokonehatse
Digital Marketing Executive
Jenna Sanders
Digital Marketing Specialist
Serdar Fidan
Technical Marketing Specialist
Ellyn Sutton
Projects & Onboarding Executive
Tariro Dzama
SEO Specialist
Nicole Dyason
Web Content Administrator
Niamh Foley
Senior Digital Marketing Strategist
Sibulele Mahlakata
QA Engineer
Motsibi Maenetje
Client Success Executive
Thuli Bhengu
Client Success Executive
Cristina Pareja Velázquez
Web Designer
Sara Antoszewicz
Senior eCommerce Manager
Merve Beksari
Scrum Master
Nasif
QA Automation Engineer
Lusani Phadagi
Digital Marketing Executive
Prenisha Naidoo
Accounts & Administrative Assistant
Toni Walsh
Junior Digital Marketing Strategist
Recognised across the industry
Great Places to Work
At Net Affinity our people are everything to us. We’re so proud to be certified as a Great Place to Work and feature on the top 20 Best Workplaces for 2023!
“I cannot overstate the importance we place upon creating and nurturing an empathetic culture – one of trust and respect that empowers everyone to have a better work-life balance. It is something we never take for granted and our goal is to always retain and continually attract top talent. We are very lucky to have such a first-rate team.”
William CotterFormer MD of Net Affinity
Empathy is at the heart of everything we do – for our clients, for each other, even for those we don’t yet know. Having a culture built on a shared understanding means that our people feel encouraged, enabled and empowered. We do it because we genuinely care, all the knock on effects that come from a great culture are just an added bonus.
Proudly supporting
We like to give back, too
Charity is something that’s very important to us all both personally and as a company. As well as being a proud charity partner of Laura Lynn, we also choose a variety of different causes to support throughout the year based on what is closest to our hearts.
Charities we’ve recently supported include Women’s Aid, Focus Ireland and Simon Community. Our charity events usually include some form of food, so we’re giving back while being fed with a guaranteed delicious spread – win win for all involved.
Join The Team
The most important asset of any company is its people. We’re seeking the best of the best, and we know you are too.
Are you ready to rise to the challenge?
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