• Products
    • Products

      We offer thoughtfully crafted products that exceed the industry standard

    • Booking Engine

      A booking engine based on the highest standards, built to convert and empower

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    • Website Builder

      Built to ensure that your hotel website never goes out of date

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    • Hotel Gift Vouchers

      Easy-to-use platform that enables you to customise and sell vouchers

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    • Meta Search

      Experience seamless connectivity using our booking engine

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  • Services
    • Services

      Our services are carefully crafted and executed in pursuit of one goal: direct bookings

    • Client Services

      A team of hard-working, dedicated experts from the hospitality industry

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    • Bespoke Websites

      Beautifully designed sites that are fully optimised by our team of experts

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    • Digital Marketing

      A team of digital marketers armed with all the knowledge & tools you need

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  • Resources
    • Resources

      Blogs, podcasts, webinars and more to support our customers in dynamic and helpful ways

    • Blog

      Updated weekly with expert takes on current trends and developments of the industry

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    • Podcasts & Webinars

      Listen to or sign up for all the latest tips, tricks and industry insights

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    • Knowledge Base

      Access some helpful guides, how-to's and updates on all our products via our Knowledge Base

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    • Learning Academy

      Become a certified expert in our products! Upskill and test your knowledge on our Academy

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  • About Us
    • About Us

      Get to know our story, our team, our industry partners and the success of our clients.

    • About Us

      Our story, values and team, plus everything in between. Our culture is important to us.

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    • News

      Access all of our latest updates, some insightful industry news and events we host and attend.

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    • Case Studies

      Our products deliver tangible results for clients. Read about the success of our clients.

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    • Partners

      We work with a long list of talented partners to ensure our clients can make the most out of their products.

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Book A Demo

Charismatic marketers

Any member of our digital marketing team could enlighten an entire room with their depth of knowledge. They have years of industry experience working exclusively with independent hotels, so not only do they understand your business, they also know everything there is to know about the kind of strategy and platforms your business needs to thrive. Certified in everything from Google to UX to search to our own booking engine, their goal is to drive traffic to your site that will convert into direct bookings.

Converting highly engaged traffic into direct bookings

To start growing your direct business, you need to be seen! Whether your guests find you through paid search, display, meta search or within search engine results, we have all the tools and knowledge to help. By developing an integrated online marketing strategy with you, we will increase the amount of highly targeted traffic coming to your site which will convert to direct bookings.

Paid search and display

With a history in strong performance, our marketing team are Premier Google Partners. That means we are in the top 5% of agencies worldwide, and we have the proven track record to ensure your future success! Paid activity is an integral part of a comprehensive book direct strategy, and our approach gives you full reporting and measurable results so you can understand exactly where your traffic is coming from. Our cost-effective strategy means that you can connect to the right guests at the right price.

Search engine optimisation

We haven’t even gotten to our team of experienced team of search engine optimisation specialists yet! Their job is to help you reach your organic traffic potential and get the most bookings possible from Google and other search platforms. Whether you’re directing traffic to personalised landing pages or to your website homepage, every little detail and element is carefully optimised to make sure that the audience finding you is the right one.

Utilising meta search

Meta search has rapidly emerged as an opportunity for independent hotels to position themselves on a level playing field with larger third parties, displaying their listings side by side. Meta search channels (Google Hotel Ads, TripAdvisor + Trivago) will lead new guests to your hotel website when you leverage it as a marketing channel. We have direct connections to major meta search platforms and our clients have experienced a lot of success from this thus far.

Measuring your analytics

Measuring analytics correctly is the art of using data to find the audiences that matter to you. Your analytics provide you with a fully formed view of how people engage with your website and marketing activity across all their devices. Understanding analytics is all about understanding your audience. Evaluate how people interact with your site, notice where the opportunities are for you to grow, and discover where the smartest places are to invest your resources in order to grow your direct bookings.

See why our clients love us

Booking Engine revenue increase of 95% The Heritage Spa

The Heritage has seen an increase in revenue of 95% over the last 5 months. Not only this, but their website brought in a whopping 56% of bookings.

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Direct bookings up 73% Salthill Hotel

The Salthill Hotel saw brilliant results upon moving their booking engine over to Net Affinity. In fact, their direct booking rate has flourished, increasing by an incredible 73%.

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73% uplift in Conversion Hotel Westport

"The helpful advice from Net Affinity's Account Managers meant that with a few simple tweaks to our rate plan we saw drastic improvements to our conversion rates. We're very impressed with the results"

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+30% Increase In Room Revenue Seafield Hotel

“We’re delighted with the results of our stunning new website and have definitely seen a vast improvement thanks to the great communication and care the Account Management and Marketing teams have taken with our hotel.”

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