WE Love Hotels

We’re a team of creative experts, leading the field of hotel technology since 2000.

Our goal is to drive direct bookings for hotels, because ultimately, direct is best. Instead of making the process of running your hotel more complicated, we streamline your path to excellence.

With our experience in hospitality and passion for achievement, our job is simple: we make yours easier.

Who we are

What we Do

Our conversion-focused booking technology, creative digital marketing and cutting-edge web design are your hotel’s toolkit to maximize your direct bookings.

WE Achieve
Great Things
for Hotels

Time after time, hotels that partner with us achieve tangible, lasting results. We work with you to create tailored digital marketing strategies that lead potential guests to award-winning websites.

Our Work

CLients Who Trust Us

Meet Our Clients

Bloomfield House

Oliver Gaffey , Sales and Marketing Manager

""We are delighted with the overall results taught our new and improved website and the team at Net Affinity has helped us to achieve.""

The Lake Hotel

Niall Huggard , General Manager

"“The whole team are delighted with the great performance of our hotel that Net Affinity has helped us to achieve. Our direct bookings and revenue have seen a significant increase and we couldn’t be happier with the look and feel of our new, upscale website! It portrays the hotel perfectly and is much easier to navigate.”"

Iveagh Garden Hotel

Tristan Jacob , Director of Sales

"We work closely with Net Affinity at all times to constantly push the boundaries in designing engaging, relevant campaigns that excite our audiences."

Seafield Hotel & Spa Resort

Ronan McDermott , Senior Sales & Marketing Executive

"We’re delighted with the results of our stunning new website and have definitely seen a vast improvement thanks to the great communication and care the Account Management and Marketing teams have taken with our hotel."

The Royal Sun Resort

Mark Akkerman , Director

"The work on design was smooth and easy, we were quite impressed with the 3 design options presented to us, and were able to choose the actual design. I can highly recommend the very professional design team, Project Manager, and the Net Affinity team to any hotel in the world that wants to build a website that sells and looks stunning."

Wynn's Hotel

Niall Loftus , General Manager

"Thanks to the experts at Net Affinity, our book direct strategy is working well, and we're delighted with the ongoing results."

Mount Juliet

Christine Murphy , General Manager

"Mount Juliet Estate have worked with NetAffinity since 2015. Since then we have rebranded and rebuilt our website and established our online presence for Mount Juliet Estate. NetAffinity have also provided us with high performing PPC campaigns, website Search Engine Optimisation, social media promotions and a seamless website booking engine. We look forward to working with NetAffinity as we grow our online sales."


Beth Swindlehurst , Director of Sales & Marketing

"The improvement in our online business since moving to Net Affinity has been phenomenal."

Castleknock Hotel

Andrew Kavanagh , Director of Sales & Marketing

"Net Affinity are relentless in increasing direct bookings for our hotel"

Hotel Westport

Eithne Cosgrove , Sales & Marketing Manager

"The helpful advice from Net Affinity's Account Managers meant that with a few simple tweaks to our rate plan we saw drastic improvements to our conversion rates. We're very impressed with the results."

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Ready To

Grow your direct bookings