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Net Affinity Certified as Premium Partner enabling TripConnect Instant Booking

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DUBLIN, IRELAND – 17.06.15 – Net Affinity has been certified as a Premium partner by TripAdvisor, now enabling TripConnect™ instant booking. TripConnect instant booking makes it possible for independent hotels, inns and bed & breakfasts to get bookings directly on TripAdvisor, via certified Premium connectivity partners.

TripConnect instant booking enables consumers on TripAdvisor to seamlessly make a booking directly with the hotel without ever leaving the TripAdvisor site. The reservation is delivered to the hotel, inn or bed & breakfast powered by Net Affinity.  This is a powerful new way for independent properties to leverage the world’s largest travel site to acquire more bookings directly and enabling them to manage the relationship with their guest from the moment the reservation is made.

With the Premium certification of Net Affinity as a TripConnect instant booking partner, independent hotels, inn and B&B clients will now be able to acquire bookings directly from their property page on TripAdvisor. Properties pay a commission for bookings after the guest has completed their stay. 

What is TripConnect(tm)

TripConnect™ allows hotels, inns and B&Bs to participate in the Hotel Price Comparison on TripAdvisor, providing their real time rates and availability via certified connectivity partners.

The TripConnect instant booking functionality enables travelers to book directly on the TripAdvisor site and delivers the reservation to the hotel through Net Affinity, allowing them to establish a relationship with the customer from the outset. Premium certified partners provide TripConnect instant booking capabilities for independent hotels, inns and B&Bs.

William Cotter, CEO of Net Affinity, is thrilled to partner with TripConnect Instant Booking and says “This booking option makes it easy for guests to book and ensures that it is done directly through the hotel giving them more power and control. There are no upfront costs associated with TripConnect Instant Booking and the hotel only pays when a guest stays.” 

About Net Affinity

Net Affinity is an international award winning Technology, Design and Marketing Company working exclusively with hotels to drive more direct business at a lower cost of acquisition through proven conversion strategies. 

About TripAdvisor

TripAdvisor® is the world's largest travel site*, enabling travelers to plan and book the perfect trip. TripAdvisor offers advice from millions of travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 340 million unique monthly visitors**, and more than 225 million reviews and opinions covering more than 4.9 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2014

**Source: Google Analytics, average monthly unique users, Q1 2015

Interested? Contact your account manager who can send you on more information.