• Products
    • Products

      We offer thoughtfully crafted products that exceed the industry standard

    • Booking Engine

      The newest technology on the market. Feature-rich, lightning fast and made for mobile

      Learn More
    • Website Builder

      Decades of experience in this industry means we know what makes a hotel website work

      Learn More
    • Hotel Gift Vouchers

      Our gift voucher platform is purposefully straightforward and easy to use

      Learn More
    • Meta Search

      Experience seamless connectivity using our booking engine

      Learn More
  • Services
    • Services

      Service that’s one step ahead of everything you need

    • Client Services

      A team of hard-working, dedicated experts from the hospitality industry

      Learn More
    • Bespoke Websites

      Beautifully designed sites that are fully optimised by our team of experts

      Learn More
    • Digital Marketing

      Tailored marketing strategies with measurable impact

      Learn More
  • Resources
    • Resources

      Blogs, podcasts, webinars and more to support our customers in dynamic and helpful ways

    • Blog

      Updated weekly with expert takes on current trends and developments of the industry

      Learn More
    • Podcasts & Webinars

      Listen to or sign up for all the latest tips, tricks and industry insights

      Learn More
  • About Us
    • About Us

      Get to know our story, our team, our industry partners and the success of our clients.

    • About Us

      Our story, values and team, plus everything in between. Our culture is important to us.

      Learn More
    • News

      Access all of our latest updates, some insightful industry news and events we host and attend.

      Learn More
    • Case Studies

      Our products deliver tangible results for clients. Read about the success of our clients.

      Learn More
    • Partners

      We work with a long list of talented partners to ensure our clients can make the most out of their products.

      Learn More
Book A Demo

Posted

02/07/2015

Facebook have announced that they are currently going through more News Feed algorithm changes.   

The last algorithm update was rolled out at the end of April earlier this year.

Since April, This update had a significant effect on businesses as a result of the following changes taking place:

  1. Improving user experience for people who do not have a lot of content available to see. Previously, there was a rule that you would not see multiple posts from the same source in a row. But Facebook is now “relaxing” that rule.
  2. The focus of the Facebook News Feed was changed to place more importance on personal accounts so posts by a user’s friends would appear in more prominent positions on the News Feed, while posts by non-personal pages i.e business pages appeared further down.
  3. The algorithm update also meant that interactions (comments, likes, shares etc.) between friends’ accounts and pages which they were not already actively following or engaging with (ie: business pages they liked) became much less likely to show up in their News Feeds. This seriously affected business pages’ ability to be seen by people who were not already following them, ie: potential new fans/customers.

These changes reduced the ability of business pages to have posts seen by both fans and non-fans meaning that business pages’ posts were reaching far less people than they had in times gone by. Many felt that this was a tactic by Facebook to encourage businesses to spend more money on boosted posts and Facebook ads.

 

Facebooks newest update:


The newest Facebook update which is currently ongoing will feature the following changes:

  • Social interactions (likes, shares, comments etc.) are set to become less valuable.
  • Time spent on linked pages will become more valuable.
  • Loading speed will also be taken into consideration.

Facebook are now looking deeper into ‘likes’ and their long-term value.  The old News Feed model allowed people’s Facebook homepages to get inundated with irrelevant content which received a lot of likes and shares, but didn’t really offer people anything in terms of genuine long-term value.  

Loading speed is a new focus for Facebook engineers who will be able to detect slow loading times and ensure that time spent waiting for a page to load, even if it is due to slow internet connection does not count towards the valuable time spent on page valuation.

The biggest concern for digital marketers is the thought of social interactions becoming less valuable. Those of us who practice content/digital marketing know the value of social interactions and their ability to reach wider audiences and have already been hit with a blow from the April Algorithm update.

 

So what can we do?


It comes back to the age-old say- “content is King” and it really is the key to overcoming the backlash from the newest algorithm update.

Writing articles and posts that engage with users will be far more beneficial than a misleading headline and a funny image that will encourage people to click the ‘like’ button. Interactions will still be a valuable part of Facebook News Feed but just not as vital as they were in the past.

 

 

 

 

 

Webinar linkedin www.netaffinity.com_v5

Case study


Galgorm Resort is Northern Ireland’s premier luxury hotel and spa

Read more
Eececdab www.netaffinity.com_v5

Case study


78% increase in bookings for Fitzpatrick Castle Hotel

Read more
Capture www.netaffinity.com_v5

Case study


64% growth for Inchydoney Island Lodge & Spa since moving back to Net Affinity

Read more
www.netaffinity.com_v5

Case study


Killeavy Castle Estate experience significant revenue increase

Read more