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Posted

07/08/2015

This week's Friday Five look at content editing for hotels, how to build a best rate guarantee that works for your property, the difference in email opening rates and conversion rates between desktop and mobile devices, a new Facebook messaging feature for pages and a great guide to landing page optimization.

 

Content Editing Tips for Hotels

When was the last time you reviewed the content on your website? Here are some great tips on how to edit your content to ensure your customers are finding the information they are looking for.

 

How to Do Guarantees Right

The phrase “Best Rates Guarantee” is ubiquitous on hotel websites but very few have content to back up the guarantee. So how do you write a guarantee that will help you grow your direct business? An excellent read on how to work out a guarantee that works for you and your business.



Majority of Email Opens Are Mobile, But Most Conversions on The Desktop

Almost 68% of emails were opened on a mobile device in the last quarter but conversion rates tend to lag behind those on desktop. Marketing Land looks at Quarter 2 stats for mobile versus desktop email open rates and conversion rates by device and industry.



An Entertaining Guide to Landing Pages

Never start a marketing campaign without a dedicated landing page. Unbounce has released a brilliant and funny guide to optimize your landing pages.

 

Facebook Gives Pages the Ability to Respond to Comments Privately

In an effort to help businesses manage their customer service on social media, Facebook has introduced a new admin messaging tool, allowing pages to respond to user comments privately. To encourage use of the service and fast response times, pages with high response rates and fast response times receive a “Very responsive to messages” badge on their Facebook page.

Marketing in the Morning podcast


Episode 15: Gift Voucher Strategy, Website Updates & YouTube Bumper Ads

Listen here

Blog


Devise and communicate your hotel’s health & safety policy

Read more

The Partner Series podcast


Episode 15: Martin Sponholtz From AeroGuest

Listen here

Blog


Email marketing tips to help increase your hotel’s direct bookings

Read More

The Hotelier's Take podcast


Episode 5: Mairead Delaney from The McGettigan Hotel Group

Listen here!

Blog


Bookings continue to increase for summer months

Read more

The Partner Series podcast


Episode 13: Alan O'Riordan from apaleo

Listen here

The Hotelier's Take podcast


Episode 4: Mark Scott-Lennon from Fitzpatrick Castle Hotel

Listen here

The Partner Series podcast


Episode 12: Josef Lapka From Mews Systems

Listen here!