This week's Friday Five look at content editing for hotels, how to build a best rate guarantee that works for your property, the difference in email opening rates and conversion rates between desktop and mobile devices, a new Facebook messaging feature for pages and a great guide to landing page optimization.
Content Editing Tips for Hotels
When was the last time you reviewed the content on your website? Here are some great tips on how to edit your content to ensure your customers are finding the information they are looking for.
How to Do Guarantees Right
The phrase “Best Rates Guarantee” is ubiquitous on hotel websites but very few have content to back up the guarantee. So how do you write a guarantee that will help you grow your direct business? An excellent read on how to work out a guarantee that works for you and your business.
Almost 68% of emails were opened on a mobile device in the last quarter but conversion rates tend to lag behind those on desktop. Marketing Land looks at Quarter 2 stats for mobile versus desktop email open rates and conversion rates by device and industry.
Never start a marketing campaign without a dedicated landing page. Unbounce has released a brilliant and funny guide to optimize your landing pages.
Facebook Gives Pages the Ability to Respond to Comments Privately
In an effort to help businesses manage their customer service on social media, Facebook has introduced a new admin messaging tool, allowing pages to respond to user comments privately. To encourage use of the service and fast response times, pages with high response rates and fast response times receive a “Very responsive to messages” badge on their Facebook page.