At Net Affinity we have some the hotel industry’s brightest minds working to constantly stay ahead of digital marketing trends and technology and keep up with the latest hotel industry news. Here’s a look at the top 5 things we have been reading this week.
200 million Europeans now use mobile as their primary online source. Panelists at the Travel Distribution Summit Europe share 5 key strategic issues revenue managers encounter with distribution on mobile.
Social Media Examiner looks at 8 ways to include video in storytelling on social media as a great way to connect and engage with your audience.
Search advertising can be a great tool for lead generation and driving direct bookings. Hotel News Now looks at success stories in this space and advantages to using search advertising for your hotel.
Understanding who your customers are and what their motivations are is key to success for marketing campaigns. Hubspot offers a great read on 10 psychological principles to take into account for marketing planning.
With Google announcing that searches on mobile now exceed desktop searches, having a responsive website is becoming more and more important. An excellent read on why you should consider a responsive design for your website and pitfalls of having a site that does not work well on mobile devices.