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Posted

14/08/2015

This week's Friday Five looks at Google's corporate restructuring and local search result changes, the psychology of social media and decision making and new research on online hotel reviews and how they affect buyer behaviour.


Online Hotel Reviews, and How Guests React to Hotelier Response

A joint paper by Accenture and the Cornell University School of Hotel Administration looks at the importance of online reviews and how management responses affect user perception. An excellent read on reputation management and why you should always respond to reviews.

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Google’s New Alphabet

The breaking news this week was Monday’s announcement of Google’s new parent company Alphabet. Here’s a great look into why the company was restructured and the driving forces behind the decision.

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Google Local Shakeup

In other Google news this week, local search results have received a makeover. While local searches traditionally showed 7 businesses, this has now dropped to 3 businesses only with exact addresses and phone numbers removed.

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The Psychology of Social Media

A brilliant read on the impulses that drive user behaviour online, from chemicals our brains produce to why we post, like and share information on social media.

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How We Really Make Decisions

Humans are inherently bad at making decisions; AdEspresso looks at research on how this affects our buying behaviour.

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Marketing in the Morning podcast


Episode 15: Gift Voucher Strategy, Website Updates & YouTube Bumper Ads

Listen here

Blog


Devise and communicate your hotel’s health & safety policy

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The Partner Series podcast


Episode 15: Martin Sponholtz From AeroGuest

Listen here

Blog


Email marketing tips to help increase your hotel’s direct bookings

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The Hotelier's Take podcast


Episode 5: Mairead Delaney from The McGettigan Hotel Group

Listen here!

Blog


Bookings continue to increase for summer months

Read more

The Partner Series podcast


Episode 13: Alan O'Riordan from apaleo

Listen here

The Hotelier's Take podcast


Episode 4: Mark Scott-Lennon from Fitzpatrick Castle Hotel

Listen here

The Partner Series podcast


Episode 12: Josef Lapka From Mews Systems

Listen here!