• Products
    • Products

      We offer thoughtfully crafted products that exceed the industry standard

    • Booking Engine

      A booking engine based on the highest standards, built to convert and empower

      Learn More
    • Website Builder

      Built to ensure that your hotel website never goes out of date

      Learn More
    • Hotel Gift Vouchers

      Easy-to-use platform that enables you to customise and sell vouchers

      Learn More
    • Meta Search

      Experience seamless connectivity using our booking engine

      Learn More
  • Services
    • Services

      Our services are carefully crafted and executed in pursuit of one goal: direct bookings

    • Client Services

      A team of hard-working, dedicated experts from the hospitality industry

      Learn More
    • Bespoke Websites

      Beautifully designed sites that are fully optimised by our team of experts

      Learn More
    • Digital Marketing

      A team of digital marketers armed with all the knowledge & tools you need

      Learn More
  • Resources
    • Resources

      Blogs, podcasts, webinars and more to support our customers in dynamic and helpful ways

    • Blog

      Updated weekly with expert takes on current trends and developments of the industry

      Learn More
    • Podcasts & Webinars

      Listen to or sign up for all the latest tips, tricks and industry insights

      Learn More
    • Knowledge Base

      Access some helpful guides, how-to's and updates on all our products via our Knowledge Base

      Learn More
    • Learning Academy

      Become a certified expert in our products! Upskill and test your knowledge on our Academy

      Learn More
  • About Us
    • About Us

      Get to know our story, our team, our industry partners and the success of our clients.

    • About Us

      Our story, values and team, plus everything in between. Our culture is important to us.

      Learn More
    • News

      Access all of our latest updates, some insightful industry news and events we host and attend.

      Learn More
    • Case Studies

      Our products deliver tangible results for clients. Read about the success of our clients.

      Learn More
    • Partners

      We work with a long list of talented partners to ensure our clients can make the most out of their products.

      Learn More
Book A Demo

Posted

24/07/2016

This week's Friday 5 looks at rate parity agreements, TripAdvisor's transformation into a booking site, positive framing in copywriting to improve sales, why you should be creating smart landing pages and how to optimize your site for every stage of the buying cycle.

 

OTA Rate Parity Agreements – What Do They Mean?

How have the recent rate parity amendments by Expedia and Booking.com affected the hotel industry? Hotel News Now takes a critical look at the fall out and questions whether the new agreements have fundamentally changed the landscape.

 

Read More

 

TripAdvisor Transformed: The Booking Site Is Now in Full Swing

TripAdvisor has transformed itself into a booking site, seemingly overnight. Skift reviews the new layout and what it means for hotels. Tnooz also reports a new ad test, giving more prominence to hotels with sponsored ads. A space to watch!

 

Read More
 

How to Use Positive Framing to Persuade and Sell

An excellent read from neuromarketer Roger Dooley on positive framing in copywriting to improve sales by leveraging the fear of loss and presenting your solution in a positive way.

 

Read More

 

The 4 Best Reasons to Create Smart Landing Pages

Dedicated landing pages can dramatically increase the conversion rate for your marketing campaigns. Here are 4 great reasons why you should start using them.

 

Read More
 

How to Optimize Your Site for Every Stage of the Buying Cycle

The buying cycle is the process a user goes through when booking a room or purchasing an item. Kissmetrics looks at how to optimize your site for every step of this process.

 

Read More

Blog


Bookings continue to increase for summer months

Read more

Blog


Recovery mode: top tips for your book direct strategy

Read more

The Partner Series podcast


Episode 5 of The Partner Series podcast with Ciara Crossan Of Wedding Dates

Listen here

The Partner Series podcast


Episode 6 of The Partner Series podcast with Erik Tengen from Oaky

Listen here

The Partner Series podcast


Episode 7 of The Partner Series podcast with Thierry Collard from OTA Insights

Listen here!

Marketing in the Morning Podcast


Episode 7: Interesting Search Terms, Content & A New Facebook Feature

Listen here

The Hotelier's Take podcast


The latest episode of The Hotelier's Take podcast with Mark Scott-Lennon

Listen here