At Net Affinity we have some the hotel industry’s brightest minds working to constantly stay ahead of digital marketing trends and technology and keep up with the latest hotel industry news. Here's a look at the top 5 things we have been reading this week.
1. Step-By-Step Guide to Creating a Marketing Persona
How well do you know your customers? Conversioner offers a great guide on how to go about researching and building your marketing personas and understanding the user journey.
2. 5 Ways To Improve Responses On TripAdvisor
Studies have shown that users respond favourably to TripAdvisor reviews which have been answered and acknowledged by hotels. Hotel News Now looks at how to improve management replies and offers 5 great tips to become more effective with your responses.
3. How to Choose the Right KPIs for Your Business
KPIs are quantifiable measurements or data points used to gauge your company’s performance relative to a business goal but how do you choose the right metrics to focus on? Hubspot looks at which KPIs to select and why. Top tip: Reference industry KPIs but keep in mind that you should choose the KPIs that are most relevant for your specific situation and company.
4. 15 Ways To Be Family-Friendly This Summer
Families are one of the fastest growing segments in the tourism industry. How does your hotel differentiate itself from other hotels in this highly competitive market? Here are 15 tips to make your family packages stand out.
5. How Mobile Has Reshaped the Purchase Journey
Google dubs mobile the new shopping assistant and looks at “I-want-to-buy Moments” that are so important in the purchase path.