Shift Your thinking. Be Direct

Booking Technology and conversion optimistaion expertise

Friday Five- July 10th 2015

- Posted on: 10/07/2015 -
This week's Friday 5 looks at Google's new Instant Booking Strategy, How you can capitalize on the mobile channel, we have tips for an engaging Facebook Business Page, we look at 5 techniques to keep your customers from defecting to the competition and also a cheat sheet to drive direct business.

1. Google Quietly Adds Instant booking for hotels

Google has quietly launched a direct booking tool similar to TripAdvisor’s Instant Booking facility, keeping users on Google’s platform to complete the booking rather than handing them off to the hotels’ or OTAs’ websites.

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2. How to Capitalize on the Mobile Channel

In the first half of 2015, 45% of web traffic was generated via mobile and tablet. Here’s a great action plan on how to capitalize on that growth and ensure your web presence is optimized for non-desktop users.

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3. Tips for An Engaging Facebook Business Page

Facebook has more than 1.4 billion monthly active users but how do you effectively engage with your audience on this platform? Hubspot offers some great tips on how to optimize your business page for engagement.

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4. 5 Techniques That Will Keep Your Customers from Defecting to the Competition

Customers are the core of your business and it is painful to lose them to your competition. Kissmetrics highlights 5 great techniques to help you grow and hold on to your customers.

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5. A Cheat Sheet to Drive Direct Business

6 great tops on driving direct bookings by Tim Peters, including improving your mobile experience, testing your site to see what works best and putting your database to work.

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If you are interested in a Book Direct Strategy Net Affinity have started a book direct course with easy to follow weekly installment that will make it easy for you to apply to your hotel. For Part 1- Revenue Management click here