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Posted

03/02/2016

Today, we’re taking a look at an exciting new hotel case study from Google. Case studies are a great way to see how other hotels are succeeding, and which tools are the most effective for them. This case study takes a look at the effect a holistic digital marketing strategy and a brand new website can have on a hotel’s revenue.

Net Affinity has an entirely Google certified marketing team, and are a Google Partner. This means we're the top of the line when it comes to digital marketing, and our bespoke websites win awards time after time. We get our clients real results, and we're proud to share the results of our latest client success story with you here.

One of Net Affinity’s clients was recently featured as a star in Google’s Partner Stories. The Partner Stories are a series that writes about “some of the biggest success stories from Google Partners in the UK and Ireland.” Google chose to focus its case study on the Galgorm Resort & Spa, a top luxury hotel and spa 30 minutes from Belfast and a Net Affinity client.

What’s the Story?

Galgorm’s new, bespoke website has won multiple awards this past year. Combined with their revitalized digital marketing strategy, this has had an electric effect on their revenue and bookings.

The hotel, featuring 74 guestrooms and an award-winning spa, is a popular destination for those in Northern Ireland and the Republic of Ireland. However, Galgorm wanted to establish an international audience to grow their already successful business. To do this, they turned to digital marketing.

Previously, Galgorm had focused on traditional marketing – television, newspapers, and all the rest. With Net Affinity’s help, they devised a “comprehensive branding and performance AdWords campaign” to drive sales and build brand awareness.

So How Did They Do?

Google’s cast study reports that Galgorm has seen an 820% return on their ad spend in just two months. They’ve also seen a 38% increase in voucher sales and a rise in international clients. These are the kind of results you want to brag about.

If you'd like to check out the full case study, you can download it by clicking here.

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