Shift Your thinking. Be Direct

Booking Technology and conversion optimistaion expertise

Happy Birthday, Net Affinity!

- Posted on: 01/07/2016 -

We just celebrated our sweet 16 here at Net Affinity. The whole team had a great day – we started with sushi and cake for lunch, and took an afternoon trip to try our hand at some indoor sports.

This year, we had a lot to celebrate. We’re so proud of how far the company has come. In this past year alone, our staff has grown by 25%, our investment into mobile has yielded the latest and greatest versions of our mobile booking templates, the stellar design team has grabbed a few prestigious awards for our bespoke website designs, and we’ve been named Europe’s Leading Hotel Booking Solutions Provider at the 2015 World Travel Awards.

Birth of Net Affinity

Net Affinity began its life as a digital agency working across industry sectors providing online marketing services. Working with hotels was always a big part of our business, and in our early years we built up competencies specific to the industry such as our reservation platform and website content manager. In 2008 we focused exclusively on the hotel sector. Through this specialisation, we built up our competence and expertise in this vertical. At the same time, we continued to invest in our technology to make our booking platform as user friendly as possible.


The past 8 years have been the best years of our business, both in terms of the growth in our client base and our team which now stands at 50 staff. As part of our strategy to bring greater efficiencies into our business and services, we announced details of an investment programme in our core technologies.

As part of this investment, we’ve embarked on a large scale development and R&D project spanning two years. We’ll be developing our cloud based technology platforms further, taking the rapid developments in mobile and social media into consideration. As part of this development, we are keeping mobile firmly in the centre of our business, looking at every aspect of our clients’ and their customers’ use of our systems, regardless of device.

Why we are so passionate about what we do

The strength in our technology is complemented by our highly skilled and competent teams. Our work requires knowledge, judgment and sound decision making. Through our culture, we encourage leadership whilst embracing the individuality of each team member. We give our team members the scope to explore their own passion. This commitment to our team matters – it’s our passion for our work benefits our clients the most.

As hoteliers we love this industry and care very deeply about our clients. That's why we work so hard to make a real difference to your business.

As we celebrate our 16th year in business, all of us would like to thank all of our clients for their support over the years – it is very much appreciated.