• Products
    • Products

      We offer thoughtfully crafted products that exceed the industry standard

    • Booking Engine

      A booking engine based on the highest standards, built to convert and empower

      Learn More
    • Website Builder

      Built to ensure that your hotel website never goes out of date

      Learn More
    • Hotel Gift Vouchers

      Easy-to-use platform that enables you to customise and sell vouchers

      Learn More
    • Meta Search

      Experience seamless connectivity using our booking engine

      Learn More
  • Services
    • Services

      Our services are carefully crafted and executed in pursuit of one goal: direct bookings

    • Client Services

      A team of hard-working, dedicated experts from the hospitality industry

      Learn More
    • Bespoke Websites

      Beautifully designed sites that are fully optimised by our team of experts

      Learn More
    • Digital Marketing

      A team of digital marketers armed with all the knowledge & tools you need

      Learn More
  • Resources
    • Resources

      Blogs, podcasts, webinars and more to support our customers in dynamic and helpful ways

    • Blog

      Updated weekly with expert takes on current trends and developments of the industry

      Learn More
    • Podcasts & Webinars

      Listen to or sign up for all the latest tips, tricks and industry insights

      Learn More
    • Knowledge Base

      Access some helpful guides, how-to's and updates on all our products via our Knowledge Base

      Learn More
    • Learning Academy

      Become a certified expert in our products! Upskill and test your knowledge on our Academy

      Learn More
  • About Us
    • About Us

      Get to know our story, our team, our industry partners and the success of our clients.

    • About Us

      Our story, values and team, plus everything in between. Our culture is important to us.

      Learn More
    • News

      Access all of our latest updates, some insightful industry news and events we host and attend.

      Learn More
    • Case Studies

      Our products deliver tangible results for clients. Read about the success of our clients.

      Learn More
    • Partners

      We work with a long list of talented partners to ensure our clients can make the most out of their products.

      Learn More
Book A Demo

Posted

15/06/2015

 

At Net Affinity we have some the hotel industry’s brightest minds working to constantly stay ahead of digital marketing trends and technology and keep up with the latest hotel industry news. Here’s a look at the top 5 things we have been reading this week.

 

1. The Changing Nature of Hotel-Guest Relations

Revinate and Skift have teamed to look at how hotels can improve their relationships with their guests, focusing on a data-driven communication solution. The idea of looking at your hotel not as a building with 200 rooms but as a business with 50,000 is intriguing and worth exploring.

Skfit will also be hosting a webinar on this topic on May 20 which you can sign up to here - http://skift.com/2015/05/14/free-webinar-strategies-to-build-better-guest-relationships/

[The report is free but requires a download.]

Read More

 

2. A Look at TripAdvisor’s Instant Booking

TripAdvisor’s Instant Booking platform is targeted at independent hotels and presents as another channel to drive direct bookings. It is noteworthy that OTA giants Priceline and Expedia both declined to participate when the platform first launched. Hotel News Now are taking a closer look at where Instant Booking is positioned in relation to other channels.

Read More

 

3. Loyalty and How Customers Interact With Brands in Social Media Channels

Do you know why users interact with your brand on social media channels? This article offers eye-opening insights on the perception gap between why users engage with brands and why brand think users are engaging with them.

Read More

 

4. Why People Abandon Their Bookings

SalesCycle interviewed 1,000 people across 12 countries on why they abandoned a travel booking and compiled the data into a great infographic. Over 50% of users abandon bookings when shown the total price. How clear is your pricing structure in your booking engine?

Read More

 

5. The Profit-Driven Marketer: Setting a New Standard for Performance

Google takes a critical look at traditional digital marketing and suggests flipping it on its head by approaching marketing as a profit centre instead of a cost centre and the mind shift required to put that into action. An excellent read on KPIs and profit versus efficiency.

Read More

Blog


Bookings continue to increase for summer months

Read more

Blog


Recovery mode: top tips for your book direct strategy

Read more

The Partner Series podcast


Episode 5 of The Partner Series podcast with Ciara Crossan Of Wedding Dates

Listen here

The Partner Series podcast


Episode 6 of The Partner Series podcast with Erik Tengen from Oaky

Listen here

The Partner Series podcast


Episode 7 of The Partner Series podcast with Thierry Collard from OTA Insights

Listen here!

Marketing in the Morning Podcast


Episode 7: Interesting Search Terms, Content & A New Facebook Feature

Listen here

The Hotelier's Take podcast


The latest episode of The Hotelier's Take podcast with Mark Scott-Lennon

Listen here