We were in Tallinn last week, speaking on all the latest direct booker and device trends at our partner GuestJoy's Coffee & Talks event!
As well as ourselves, Andrew Martin from GuestJoy spoke about the best ways to sell experiences to guests and Martin Villig, Co-founder of Bolt, spoke about building the future through urban transport. There wasn't only chats, but also an excellent venue and food at Go Hotel Shnelli!
The whole experience was hugely enjoyable for us, particularly the conversations we had. It struck us after these conversations how important it is to keep the basics in mind when it comes to your book direct strategy. Even if you have a strategy already in place, there's no harm in going through a little checklist every now and again. Have you considered all of the below?
What does your website say about property?
Is your website it mobile responsive?
Does it truly represent your property and your brand through the copy and visuals used?
When was the last time you booked a room on your hotel website on desktop and mobile to check the user experience?
Have you ever booked a room on your competitor's website on desktop or mobile to check the user experience?
Analyse your website visitors daily and weekly – are your packages still relevant to your audience?
Do you meet your websites traffic language needs?
Do your reservations and front desk team know the value cost difference between a booking through your website and an OTA?