• Products
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      We offer thoughtfully crafted products that exceed the industry standard

    • Booking Engine

      The newest technology on the market. Feature-rich, lightning fast and made for mobile

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    • Website Builder

      We’ve spent over two decades designing websites and our website builder is everything you need it to be

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    • Hotel Gift Vouchers

      Our gift voucher platform is purposefully straightforward and easy to use

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    • Meta Search

      Experience seamless connectivity using our booking engine

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  • Services
    • Services

      Service that’s one step ahead of everything you need

    • Client Services

      A team of hard-working, dedicated experts from the hospitality industry

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    • Bespoke Websites

      Your property is one of a kind and it deserves a website which reflects that

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    • Digital Marketing

      Tailored marketing strategies with measurable impact

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  • Resources
    • Resources

      Blogs, podcasts, webinars and more to support our customers in dynamic and helpful ways

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      Updated weekly with expert takes on current trends and developments of the industry

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      Listen to or sign up for all the latest tips, tricks and industry insights

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      Get to know our story, our team, our industry partners and the success of our clients.

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      Access all of our latest updates, some insightful industry news and events we host and attend.

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      Our products deliver tangible results for clients. Read about the success of our clients.

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We were in Tallinn last week, speaking on all the latest direct booker and device trends at our partner GuestJoy's Coffee & Talks event! 

As well as ourselves, Andrew Martin from GuestJoy spoke about the best ways to sell experiences to guests and Martin Villig, Co-founder of Bolt, spoke about building the future through urban transport. There wasn't only chats, but also an excellent venue and food at Go Hotel Shnelli! 

The whole experience was hugely enjoyable for us, particularly the conversations we had. It struck us after these conversations how important it is to keep the basics in mind when it comes to your book direct strategy. Even if you have a strategy already in place, there's no harm in going through a little checklist every now and again. Have you considered all of the below?

What does your website say about property?

Is your website it mobile responsive?

Does it truly represent your property and your brand through the copy and visuals used?

When was the last time you booked a room on your hotel website on desktop and mobile to check the user experience?

Have you ever booked a room on your competitor's website on desktop or mobile to check the user experience?

Analyse your website visitors daily and weekly – are your packages still relevant to your audience?

Do you meet your websites traffic language needs?

Do your reservations and front desk team know the value cost difference between a booking through your website and an OTA?

 As always, check out our blog for the latest in book direct trends and expertise. Have a look at the latest device trends here, and stay tuned for more on that in the coming weeks!

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