Net Affinity's head of marketing, Hollie Faulkner, recently attended and presented at a private seminar on the world of digital sales and marketing for hotels. The digital seminar was hosted by the Northern Irish Hotels Federation, and focused on conversion strategies, mobile booking strategies, current trends and social media.
The seminar also included a look at the future of digital, and new tools for hotel sales, marketing and revenue managers. Hollie spoke alongside other industry experts, and discussed current trends and the best marketing channels to drive revenue.
Hollie is our head of marketing. As a graduate of DIT with an honours degree in Tourism Marketing, Hollie previously worked in a marketing role with Carlton Hotels and with Fáilte Ireland. Hollie has been the Head of Marketing at Net Affinity for 4 years and her main duties are to manage, motivate and develop a growing team of digital marketing specialists. Hollie was part of Phocuswright’s '35 Under 35' in their Young Leaders Summit for 2015 and she strives to provide an award winning marketing team and service for Net Affinity clients.
The Northern Ireland Hotels Federation is the representative body for hotels, guesthouses and other accommodation providers in Northern Ireland. The hospitality industry in Northern Ireland has had a collective body since 1922, with the Federation being incorporated in 1999 to specifically focus on the accommodation sector. Developing services for the benefit of the industry, the Federation actively works in partnership with others to create the right conditions for tourism. Further information may be obtained from the official website: www.irelandhotels.com