• Products
    • Products

      We offer thoughtfully crafted products that exceed the industry standard

    • Booking Engine

      The newest technology on the market. Feature-rich, lightning fast and made for mobile

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    • Website Builder

      We’ve spent over two decades designing websites and our website builder is everything you need it to be

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    • Hotel Gift Vouchers

      Our gift voucher platform is purposefully straightforward and easy to use

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    • Meta Search

      Experience seamless connectivity using our booking engine

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  • Services
    • Services

      Service that’s one step ahead of everything you need

    • Client Services

      A team of hard-working, dedicated experts from the hospitality industry

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    • Bespoke Websites

      Your property is one of a kind and it deserves a website which reflects that

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    • Digital Marketing

      Tailored marketing strategies with measurable impact

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  • Resources
    • Resources

      Blogs, podcasts, webinars and more to support our customers in dynamic and helpful ways

    • Blog

      Updated weekly with expert takes on current trends and developments of the industry

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    • Podcasts & Webinars

      Listen to or sign up for all the latest tips, tricks and industry insights

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  • About Us
    • About Us

      Get to know our story, our team, our industry partners and the success of our clients.

    • About Us

      Our story, values and team, plus everything in between. Our culture is important to us.

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    • News

      Access all of our latest updates, some insightful industry news and events we host and attend.

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    • Case Studies

      Our products deliver tangible results for clients. Read about the success of our clients.

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    • Partners

      We work with a long list of talented partners to ensure our clients can make the most out of their products.

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Our 15th Birthday


This week we celebrate our 15th birthday. It’s a great milestone for us and one which we are very proud to have achieved. When we look back over the years to 2000 we see that a lot about our industry has changed. This is particular evident from a technology perspective and how it has impacted consumer behaviour and our clients business. This is why technology is at the centre of our business.


Birth of Net Affinity

Net Affinity began its life as a digital agency working across industry sectors providing online marketing services. Working with hotels was always a big part of our business and in our early years we built up competencies specific to the industry such as our reservation platform and website content manager. In 2008 we focused exclusively on the hotel sector and through this specialism we built up our competence and expertise in this vertical. At the same time we continued to invest in our technology to make our booking platform as user friendly as possible.



The past 7 years have been the best years of our business both in terms of the growth in our client base and our team which now stands at over 40 staff. As part of our strategy to bring greater efficiencies into our business and services we announced details of an investment programme in our core technologies.

In line with this commitment we’ve embarked on a large scale development and R&D project spanning two years which see’s us develop our cloud based technology platforms further taking into consideration the rapid developments in mobile and social media. As part of this development we are placing mobile firmly in the centre of our business, looking at every aspect of our client’s and their customers use of our systems regardless of device.


Why we are so passionate about what we do

The strength in our technology is complemented by our highly skilled and competent teams. Our work requires knowledge, judgment and sound decision making. Through our culture we encourage leadership whilst embracing the individuality of each team member giving them the scope to explore their own passion. This commitment to our team matters as our passion for our work benefits our clients the most.

As hoteliers we love this industry and care very deeply about our clients, that's why we work so hard to make a real difference to your business.

As we celebrate our 15th year in business I would like to thank all of our clients for their support over the years – it is very much appreciated.

Warm Regards,

William Cotter
Amber springs hotel www.netaffinity.com_v5

Amber Springs Hotel

Amber Springs Hotel sees a 38% revenue increase since joining Net Affinity

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Webinar linkedin www.netaffinity.com_v5

Galgorm Group

Working with Galgorm, a hotel collection with over 98% direct business

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Eececdab www.netaffinity.com_v5

Fitzpatrick Castle Hotel

78% increase in bookings for Fitzpatrick Castle Hotel

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Killeavy Castle Estate

Killeavy Castle Estate experience significant revenue increase

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Capture www.netaffinity.com_v5

Inchydoney Island Lodge

64% growth for Inchydoney Island Lodge & Spa since moving to Net Affinity

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Heritage res www.netaffinity.com_v5

The Heritage Hotel

Booking Engine Revenue increase of 95% for the Heritage

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Seafield and Net Affinity see results

Seafield Hotel & Spa Resort

Target audience review wins Seafield Hotel a 69% increase in revenue

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