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Posted

03/07/2015

 

This week's Friday 5 looks at the the new rate parity agreements by Expedia and Booking.com, shifting your marketing strategy focus from price to value, data-driven social media marketing, ecommerce CTAs as well as an interesting piece on what you can learn from users who don't convert. 

 

1. Expedia joins Booking.com to scale back on hotel rate parity

 

Following Booking.com’s announcement of new rate parity agreements across its European partners, Expedia is following suit by implementing similar changes due to roll out across Europe on August 1.

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2. 7 Things You Should Learn From The Customer Who Doesn’t Convert

 

81% of people abandon their travel bookings online and booking abandonment technology is becoming more and more widespread to combat that. But what can you learn from the users who didn’t book? Kissmetrics looks at the things abandoned bookings can teach you to make your marketing efforts more effective.

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3. Shift Your Marketing Focus From Price to Value

 

Vikram Singh takes a critical look at how and why you should shift your strategy to compete on value rather than price by leveraging your brand’s story and having confidence in your product and rate.

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4. How to Become A Data-Driven Social Media Marketer

 

An excellent read on how to leverage data to get the most out of your social media campaigns, including creating your buyer personas and a new way of measuring conversion.

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5. A Critical Look at Ecommerce CTAs

 

Does your call to action inspire action in your site’s users? Hubspot analyses ecommerce call to actions to find out what works and what doesn’t.

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Marketing in the Morning podcast


Episode 15: Gift Voucher Strategy, Website Updates & YouTube Bumper Ads

Listen here

Blog


Devise and communicate your hotel’s health & safety policy

Read more

The Partner Series podcast


Episode 15: Martin Sponholtz From AeroGuest

Listen here

Blog


Email marketing tips to help increase your hotel’s direct bookings

Read More

The Hotelier's Take podcast


Episode 5: Mairead Delaney from The McGettigan Hotel Group

Listen here!

Blog


Bookings continue to increase for summer months

Read more

The Partner Series podcast


Episode 13: Alan O'Riordan from apaleo

Listen here

The Hotelier's Take podcast


Episode 4: Mark Scott-Lennon from Fitzpatrick Castle Hotel

Listen here

The Partner Series podcast


Episode 12: Josef Lapka From Mews Systems

Listen here!