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Hollie Faulkner, Net Affinity's dynamic head of marketing, was featured in a Tripadvisor webinar titled "Go Where Your Guests Are: Mobile as a Marketing & Customer Service Channel."

As strong advocates of having a strong and robust presence on mobile, Net Affinity's marketing team are happy to be a part of the webinar. The webinar was held on March 22. Other speakers included Daniel Craig, Founder of Reknown, Nicholas Gandossi, General Manager of Opus Hotel in Vancouver, and Rory Kenny, Director of Mobile Partnerships at Tripadvisor.

To check out the webinar in full - which we would highly recommend! - click here.

Hollie Faulkner

Hollie is our head of marketing. As a graduate of DIT with an honours degree in Tourism Marketing, Hollie previously worked in a marketing role with Carlton Hotels and with Fáilte Ireland. Hollie has been the Head of Marketing at Net Affinity for 4 years and her main duties are to manage, motivate and develop a growing team of digital marketing specialists. Hollie was part of Phocuswright’s '35 Under 35' in their Young Leaders Summit for 2015 and she strives to provide an award winning marketing team and service for Net Affinity clients.

Go Where Your Guests Are

The subject of the webinar is the mobile experience. Increasingly, travelers are using mobile devices to book accommodation, research activities and share experiences. In the webinar, they discussed how hotel lodging operators can leverage mobile as a new marketing and customer service channel to connect with travelers before, during, and after trips.

You'll hear from a panel of experts on:

  • Mobile web, apps and ads: How best to reach travel shoppers?
  • Messaging, check-in and beacons: Mobile as a new customer service channel
  • Best practices in mobile communications
  • Plus the latest research and product updates from TripAdvisor
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