At Net Affinity, we understand that the festive period is one of the busiest and most commercially valuable times of the year for hotels.
That’s why this week, we’re sharing our expert housekeeping checklist to help hoteliers maximise visibility and bookings as we approach the Christmas and New Year season.
From your website and marketing content to your business profiles and imagery, a few strategic updates can make a lasting impact on performance – and set you up for a strong start to 2026.
1. Website content & imagery – Keep it festive, fresh and functional
Start by reviewing your website content and festive imagery. Ask yourself:
- Are your Christmas and New Year’s offers clearly visible and up to date?
- Are seasonal menus, packages and voucher pages live, well-designed and easy to navigate?
- Is your pricing accurate and availability current?
High-quality seasonal imagery and clear CTAs (calls to action) can help convert festive browsers into bookers. Don’t let outdated content be the reason you miss out on last-minute revenue.
2. Social & blog updates – Showcase your festive experience
Bring your hotel’s festive charm to life across your social media and blog.
- Share behind-the-scenes stories: decorating the tree, staff in festive jumpers or prepping holiday cocktails.
- Promote unique offerings like festive afternoon teas, winter weddings or Christmas markets nearby.
- Spotlight your gift voucher options to tap into the last-minute shopping crowd.
Consistent, engaging content keeps your audience warm and interested – and helps drive direct bookings from both loyal guests and new followers.
3. Email marketing – Stay top of mind
Now’s the time to send a festive newsletter or voucher campaign:
- Reach guests looking for meaningful gifts or holiday getaways.
- Highlight last-minute availability, limited-time offers or voucher bonuses.
- Use strong subject lines, festive visuals and clear CTAs to boost open and conversion rates.
Timing is key: target key buying days like Black Friday, Cyber Monday and the two weeks leading into Christmas Eve.
4. Business profile housekeeping – Keep everything up to date
While your website and marketing take centre stage, your online business listings also need attention – especially on platforms like Google, Bing, Tripadvisor and Ireland Hotels.
Ensure your business profile is 100% complete, including:
- Hotel name, contact info, logo and website link
- Accurate opening hours and business description
- Appropriate categories for your services
Update your imagery:
- Add seasonal, high-quality photos of your property, décor and festive events.
- Make sure visuals reflect current offerings and are aligned across all platforms.
Respond to reviews:
- Thank your happy guests and address any concerns promptly.
- Engaging with reviews shows you care – and boosts your visibility.
Use Google posts – but with care:
- Share updates, festive events and non-room-based offers.
- Avoid room-related deals, as Google may see these as conflicting with Hotel Ads policies.
Stay on-brand:
- Keep your branding consistent across every touchpoint – from logo to tone of voice to imagery.
- Brand consistency helps build recognition and trust, which directly impacts bookings.
Final festive tips for hoteliers
- Start early – seasonal shoppers and planners are already online.
- Stay consistent – across email, social, search and your booking engine.
- Keep your brand message warm, welcoming and aligned with your guest experience.
With just a little seasonal housekeeping, you’ll set your hotel up for success over the festive period – and head into 2026 with strong momentum.
How Net Affinity can help
At Net Affinity, we work closely with hotels to refine seasonal strategies that deliver real results – from optimising your online presence to boosting voucher sales and increasing direct bookings.
Need help tailoring your festive marketing? Get in touch with our expert team today or explore our latest case studies to see how we’ve helped hotels drive growth during key seasonal periods.