As the summer peak fades, autumn offers hotels fresh opportunities to attract new guests. Couples seeking cosy escapes, families planning Halloween adventures, and early Christmas bookers are all looking now. To capture this demand, it’s crucial to have your seasonal strategy ready – supported by the right digital tools.
At Net Affinity, we help hotels optimise their campaigns to maximise direct bookings and boost revenue. Here are the key areas to focus on this autumn.
Launch a dedicated Autumn campaign
Autumn is the perfect season to showcase your hotel’s unique offerings – from warming menus and spa breaks to midweek escapes.
- Tailor your offers to different guest types: couples, families, friends and solo travellers.
- Use your Net Affinity booking engine to display seasonal packages clearly, with a fast, mobile-first checkout that increases conversions.
Plan ahead for the midterm break
Parents are already searching for Halloween and midterm getaways, so it’s important to be visible early.
- Refresh family content with new imagery and landing pages.
- Create a dedicated Halloween/midterm page to boost your organic search ranking.
- Aim to have campaigns live no later than the middle of September to catch the peak booking window.
Get Christmas-ready now
Guests are planning their festive stays already. To meet demand:
- Build a dedicated Christmas page with packages, dining and event details.
- Provide enough information to encourage phone bookings, which are common for Christmas stays.
- Support your content with paid search campaigns – interest is already picking up.
Prepare for Winter campaigns
Black Friday & Cyber Monday (28th Nov – 1st Dec)
- Guests expect simple, high-value discounts (30%+).
- If you’re not in a position to offer this, avoid paid Black Friday spend.
- For hotels offering strong deals, Net Affinity’s booking engine makes it easy to run straightforward, restriction-free campaigns.
Christmas gift vouchers
- Vouchers are one of the strongest revenue drivers in Q4.
- Our Net Affinity gift voucher platform helps hotels generate incremental revenue with a seamless, fully branded system.
- Promote vouchers early via your homepage, paid ads and email campaigns to capture Christmas shoppers.
Final thoughts
Autumn isn’t just a bridge between summer and Christmas – it’s a season packed with opportunity. With tailored campaigns, refreshed content, and the right digital tools, hotels can maximise occupancy and revenue across the shoulder months.
At Net Affinity, we provide hotels with the booking technology, voucher solutions and marketing expertise needed to capture seasonal demand and drive long-term success.