Net Affinity has retained Google Premier Partner status for 2026, reaffirming its position among the highest-performing Google Partners and highlighting the strength of its specialist digital marketing expertise for hotels.
Awarded through the Google Partners programme, Premier Partner status is reserved for agencies that demonstrate outstanding Google Ads performance, strong client growth and consistently high standards across account management. For Net Affinity, retaining this status reflects the results-driven approach our team brings to hotel clients across the UK and Ireland.
More importantly, it reinforces the trust our clients place in us to manage paid search campaigns that drive direct bookings, improve performance and support long-term revenue growth.
What is Google Premier Partner status?
Google Premier Partner status is an elite designation awarded to top-performing agencies within the Google Partners programme. It recognises a combination of Google Ads expertise, campaign success, client retention and business growth.
Achieving this status is not straightforward. Agencies must consistently meet demanding performance benchmarks, maintain strong optimisation scores and demonstrate that they are delivering results across their portfolio of accounts.
Susan Scott-Lennon, Digital Marketing Strategist Team Lead at Net Affinity, explained: “There’s a lot that’s involved in earning a GPP badge each year. To earn this badge, we need to be performing at the very top level. Net Affinity is one of only 11 agencies to achieve this status for 2026, which speaks volumes as to how difficult this accolade is to achieve.”
That level of recognition reflects not only technical expertise, but also the standards the team holds itself to every day.
A reflection of the standards we set as a team
Retaining Premier Partner status is a significant milestone, but for the Net Affinity team, it is also a reflection of the professionalism, consistency and commitment that underpin the work we do for our clients.
Toni Walsh, Digital Marketing Specialist, said: “I was delighted for the team and proud of everyone’s hard work to achieve this. I think it shows our professionalism and dedication as a team, and our level of attention to detail and care when working with our clients.”
Susan Scott-Lennon added: “Delighted and relieved – it’s nice to see all our hard work as a team pay off and be recognised at such a high level. For me this shows the top level of standards we as a team hold ourselves to, not just when it comes to Google but in all areas of how we do business.”
Tara Coleman, Digital Marketing Specialist, also reflected on the collective effort behind the achievement: “I was so happy to learn that we had once again achieved GPP status for 2026. I am very proud of my team, as it’s a collective achievement. We have a super talented marketing team that works very hard, and we really enjoy the work that we do. For us it says that we hold ourselves, the work we deliver and the service we provide to our clients to the highest standard.”
What it takes to achieve Google Premier Partner status
It requires a deep understanding of Google Ads, continuous learning, strong campaign management and the ability to adapt in a fast-changing digital environment.
As Toni Walsh noted, the challenge lies not just in performance, but in sustaining a high level of service across every client account: “It can be difficult to manage all of our accounts and provide the standard of service required for all, while ensuring their campaigns are all performing as best they can and that the client is happy, particularly at the moment when so many economic factors and AI advancements come into play and things are changing so often.”
Tara Coleman also highlighted the level of knowledge and discipline involved: “Reaching GPP status is almost a rite of passage, and it requires a number of exams to complete in various aspects of Google Ads. These include demonstrated expertise across topics like Google Search, Display, Video, Measurement and Analytics. Achieving GPP status isn’t easy. Combined with pre-exam theory, exams can take hours or days to achieve. Each exam requires at least an 80% success rate to pass, so it requires sustained discipline and understanding.”
Together, these factors make Premier Partner status a meaningful benchmark of quality and expertise.
What this means for hotel clients
For hotels working with Net Affinity, retaining Google Premier Partner status provides added reassurance that their campaigns are being managed by a trusted partner with proven expertise.
It also means our team has access to exclusive Google benefits, including enhanced support, tailored recommendations and deeper platform insights – all of which can help strengthen campaign performance and maximise return on investment.
Susan Scott-Lennon said: “Being a GPP means that Net Affinity is recognised for maximising campaign success and driving growth for our clients and highlights our expertise at the very top level. As Premier Partners we also have access to a wider range of benefits, such as increased ad support, customised account recommendations and much more, which can only be of benefit when we’re servicing accounts. As a client I would hope it instils confidence in us as a provider, proving that we know what we’re talking about and can provide the results our clients need.”
Toni Walsh added: “I feel it is important as it gives them a level of trust that we are constantly improving and upskilling. They trust us to manage their campaigns and their budgets, and it shows that we work hard to maintain this status every year.”
And Tara Coleman said: “This recognition is important for our hotel clients because it means that they can have the confidence in knowing that our marketing team is both well-equipped and Google-certified to offer the best service for our client’s needs in the digital landscape.”
A continued commitment to hotel growth
At Net Affinity, our focus remains on helping hotels reach the right audiences, improve campaign performance and grow direct revenue. Retaining Google Premier Partner status for 2026 is a strong endorsement of that approach and of the expertise our team brings to every client partnership.
For hoteliers, it is another reason to feel confident that they are working with a digital marketing partner that understands hospitality, values measurable results and is committed to maintaining the highest standards in performance marketing.
Get in touch with our expert team today or explore our latest case studies to see how we help hotels drive sustainable direct growth.