We’re a team of creative experts, leading the field of hotel technology since 2000.
Our goal is to drive direct bookings for hotels, because ultimately, direct is best. Instead of making the process of running your hotel more complicated, we streamline your path to excellence.
With our experience in hospitality and passion for achievement, our job is simple: we make yours easier.
Our conversion-focused booking technology, creative digital marketing and cutting-edge web design are your hotel’s toolkit to maximize your direct bookings.
The Net Affinity hotel booking engine is the most powerful, feature-rich and flexible website booking engine on the market today. We’ve used our expertise in conversion rate optimisation to build you a booking engine that’s intuitive, easy for you and your guests to use, and designed to make bookings swift and simple.
We drive direct bookings for your hotel.
Our marketing team have years of experience working exclusively with independent hotels. We are Premium Google Partners – that means we’re in the top 5% of agencies worldwide, and we can help you succeed. We’ll help you build your brand and gain more direct bookings through:
Our web designers have years of experience designing exclusively for hotels and a sharp focus on conversion-oriented design. We know what’s important to both you and your guests. We’ll build you a site that is:
Time after time, hotels that partner with us achieve tangible, lasting results. We work with you to create tailored digital marketing strategies that lead potential guests to award-winning websites.
""We are delighted with the overall results that our new and improved website and the team at Net Affinity has helped us to achieve.""
"“The whole team are delighted with the great performance of our hotel that Net Affinity has helped us to achieve. Our direct bookings and revenue have seen a significant increase and we couldn’t be happier with the look and feel of our new, upscale website! It portrays the hotel perfectly and is much easier to navigate.”"
"We work closely with Net Affinity at all times to constantly push the boundaries in designing engaging, relevant campaigns that excite our audiences."
"We’re delighted with the results of our stunning new website and have definitely seen a vast improvement thanks to the great communication and care the Account Management and Marketing teams have taken with our hotel."
"Thanks to the experts at Net Affinity, our book direct strategy is working well, and we're delighted with the ongoing results."
"The improvement in our online business since moving to Net Affinity has been phenomenal."
"Net Affinity are relentless in increasing direct bookings for our hotel"
"The helpful advice from Net Affinity's Account Managers meant that with a few simple tweaks to our rate plan we saw drastic improvements to our conversion rates. We're very impressed with the results."
17.05.19 | Titanic Belfast
17.05.19 | Radisson Blu Royal Hotel, Dublin
2.05.19 | Lanyon Place, Belfast
29.04.19 | The Arabian Travel Market, Dubai
We’re delighted to be guest lecturing in revenue management and distribution to the Masters class for Hospitality Tourism at TU Dublin, tomorrow, April 10th!
25.04.19 | The Impact Club, Stockholme. Use code 'netCampSTO' for tickets.
16.04.19 | Impact Hub King’s Cross, London
As you've probably seen, it was reported recently that Airbnb plan on acquiring HotelTonight, a hotel-booking application that allows travellers to arrange last-minute accommodation.
We’re so excited to announce the launch of something we’ve been collectively working on: the Net Affinity Website Builder.
We've been busy lately developing our brand and products. Alongside that, we've also been making crucial improvements and additions to our already stellar team here at Net Affinity!
We're going through a period of great change here at Net Affinity.
No January blues in sight - we're celebrating our win this week in the 2019 Hotel Tech Awards for Top Rated Hotel Booking Engine!
06.03.19 - 09.03.19 | Berlin. Hall 7.1b, stand 107.
Our shoeboxes have been sent off! We were delighted to work with Team Hope Ireland on their Christmas Shoebox appeal again this year.
This year, Net Affinity sponsored the Sales and Marketing Manager of the Year award, which was won by Helena O’Brien from the Montenotte Hotel in Cork.
Our eCommerce team lead, Helena Rowe, gave a talk at Hoist Group Ireland's Inspiration Day, which took place on October 2nd.
Our Ecommerce Manager, Niall, attended this year's IHF's President Golf Day, coming in second place overall!
Net Affinity are delighted to have won three Davey Awards!
Our Managing Director William Cotter is giving a talk today at the IHI's Annual Conference, centered around a theme of 'Touch, Pause, Engage.' He will be covering Engage, and discussing ways for hoteliers to connect with a digital audience and promote their brand online.